Contributor FAQ

Hello!
 
Did you get a friendly, and perhaps mysterious message from Catch&Release (C&R) about an image or a video you posted online? Congrats! That means you have the opportunity to be a Contributor with C&R: there is a buyer interested in licensing your work for a campaign, and they’d like C&R to safely manage the process. C&R makes it possible for people from all over the world, at all skill levels, with content of all kinds to safely and securely license their content for commercials produced by Agencies and Brands worldwide. Take a look at Our Clients’ Work on our website to learn more about the Clients and Contributors that C&R is lucky to work with.
 
You probably have many questions about how the process works. We’ve put together a list of Frequently Asked Questions to help. Feel free to contact us with anything else you’d like to know.
 
We love working with our Contributors and we are proud that they love working with us to get their great content into the world, safely.
 
We are looking forward to working with you,

Analisa Goodin
CEO and Founder
Catch&Release, Inc.
 
WHO IS CATCH&RELEASE? WHY ARE YOU INTERESTED IN ME?
 
We are a team of curators, artists, technologists, and licensing experts who help our clients make great ads with amazing images and videos we find all over the internet. Our mission is to safely connect the world’s most creative advertisers with the web’s most authentic content. This means you!
 
WHAT IS A CONTRIBUTOR?
 
Becoming a C&R “Contributor” means that you will sign an agreement that gives C&R the permission to acquire rights to license selected content from you and then sub-license the same content to a particular C&R client for a specific purpose and specific time period.
 
WHAT IS LICENSING?
 
“Licensing” means giving someone (or an entity) the permission to use something you own, such as a video clip or an image, for a specified period of time and under conditions you mutually agree on.
 
HOW IS MY CONTENT GOING TO BE USED?
 
C&R’s clients are advertising agencies, brands, and companies who will use your original content as part of a media campaign. Depending on the rights requested - which you will be informed of and agree to in advance - these campaigns could be distributed digitally, on broadcast TV, out-of-home, in-cinema, or a variety of other methods.
 
DO I STILL OWN MY CONTENT?
 
Yes, you are simply agreeing to license your content to C&R for its client’s required use. The content ownership remains with you, the Contributor.
 
MAY I KNOW WHO THE CLIENT IS?
 
Each campaign has different restrictions; however, it is completely normal for clients to prefer 100% confidentiality before the “First Use Date” (the date which the client who has licensed your content first uses the content in their campaign, for example when the commercial appears online or on TV); however, if C&R is authorized by its client to do so, we will provide you the name(s) of the advertising agency and/or the related client.
 
WILL I BE ABLE TO REVIEW THE FINAL CUT BEFORE IT IS RELEASED OR USED?
 
Advertisers will typically not allow C&R or its Contributors to see the final edit before the First Use Date.
 
WILL I GET TO SEE MY CONTENT WHEN THE CAMPAIGN IS LAUNCHED?
 
Presuming your content is to be used in the final version of a campaign made for public consumption, you will be able to view your content in a final cut on or after the First Use Date.
 
WHO DETERMINES PRICING FOR MY CONTENT?
 
C&R is the market expert in licensing content to Agencies and Brands. We believe your content has value. C&R works with its clients to negotiate the best License Fee it can for its Contributors based on a variety of criteria, including the type of usage, the territory, and what form of media your content will be distributed through. Payment details are provided below.
 
WILL I RECEIVE ANY CREDIT OR ACCREDITATION FOR PARTICIPATING?
 
Not usually. Your content will most likely be used in a campaign along with many other pieces of content. These types of campaigns usually do not include accreditation.
 
WHAT ARE THE TERMS OF THE AGREEMENT(S) I WILL NEED TO SIGN BEFORE LICENSING MY CONTENT?
 
C&R sends our documents to you for signature through PandaDoc - an online digital signature tool - and you will have the opportunity to review the terms in advance of agreeing to license your content. The terms and conditions are typically not negotiable. C&R’s clients typically select alternative content in case a potential content owner decides not to participate in their campaign. If you choose not to accept the terms, then you are not obligated to sign the agreement(s) sent to you by C&R; however, if you do not sign the agreement(s) your content will no longer be considered by C&R’s client for its campaign.
 
WHAT IS A MODEL RELEASE?
 
This is a document which, when signed, states that the person(s) in the content is/are allowing their image(s) (“Likeness”) to be used in a particular purpose/campaign. C&R may ask you for your help in identifying and contacting people who appear in your content so that we may acquire their consent and secure their signature(s).
 
WHAT IS A PROPERTY RELEASE?
 
This is a document which, when signed, states that an owner(s) of property which is shown in a piece of content is/are allowing their property to be used for a particular purpose/campaign. C&R may ask you for your help in identifying and contacting the owner(s) of property which appears in your content so that we can acquire their consent and secure their signature(s).
 
MAY I HAVE A SAMPLE OF THE CONTRIBUTOR AGREEMENT, MODEL RELEASE AND/OR PROPERTY RELEASE I WILL BE ASKED TO SIGN?
 
If you are interested in participating in the campaign C&R contacted you about, you will receive a Contributor Agreement and any relevant talent or property owner(s) will receive (via PandaDoc) a Model Release(s) and/or Property Release(s) specific to the campaign. If for some reason a special consideration requires you to see the Contributor Agreement and/or a Model Release or Property Release in advance, please notify the C&R representative of your request.
 
IF MY CONTENT IS LICENSED, WHEN WILL I BE PAID?
 
C&R will pay you within sixty (60) days from the date that C&R invoices its client for the fees related to licensure of your content. Note, if you signed an agreement(s) with C&R, C&R will only be obligated to pay you if its client actually sublicenses your content, Likeness or Property for use in its campaign.
 
HOW WILL I BE PAID?
 
C&R’s Contributor Agreement, Model Release and Property Release spell out the various ways C&R facilitates payments to its Contributors, which are determined by whether a Contributor is a U.S. or foreign tax payer.
For U.S. Tax Payers the options available are:
  • Payment via Paypal (3% fee taken by Paypal upon payment); or
  • Check (sent via U.S. Postal Service; no additional fee); or
  • Direct Deposit processed through Bill.com (no additional fee)
For Foreign Tax Payers, the options available are:
  • Paypal (3% fee taken by Paypal upon payment); or
  • Wire Transfer - ($45 fee taken by C&R at the time of payment).
CAN I GET PAID IMMEDIATELY?
 
No. Unfortunately, C&R can only pay Contributors pursuant to the terms agreed to in the Contributor Agreement, Model Release or Property Release, as explained above.
 
CAN I GET A PERCENTAGE OF MY FEE BEFORE I HAND OVER ANY CONTENT?
 
No. Unfortunately, C&R can only pay Contributors pursuant to the terms agreed to in the Contributor Agreement, Model Release or Property Release, as explained above.
HOW DOES C&R MAKE MONEY?
 
C&R charges its clients a handling fee for administering, curating, clearing, acquiring, and indemnifying content licensed from C&R Contributors. This is why clients come to C&R first as their preferred provider of content like yours!
 
If you have any additional questions not answered above, please reach out to your C&R representative or send an email to roger@catchandrelease.com.
 
This FAQ was last updated: February 1, 2018