Real content. Real people. Real fast.
Harness the power of authentic content like Creatives and Producers at these brands and agencies.
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Create with culture
You may now license the internet.
Tap into the organic flow of real-world creativity wherever you find it. We've streamlined the licensing process so you can focus on bringing your vision to life, whether it’s an organic social campaign or a Big GameDay push.
Real human stories
UGC doesn't have to suck.
We've solved licensing authentic content from real people wherever you find it.
Billions of filmmakers
From soccer moms to professionals, there are 500 hours of video uploaded to the internet every minute of every day.
The perfect shot is out there
You'd be shocked at what you can find, from real life mess to cinematic brilliance.
One marketplace to license it all
Search TikTok, YouTube, Instagram, and more—all in one place. Start your project and save your discoveries to effortlessly share with your team.
Made with UGC
Get inspired by the storytelling of our creative clients.
Hello Human Kindness
Hello Human Kindness
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Helping protect what matters for 150 years
Helping protect what matters for 150 years
Update Milk | Emeril
Update Milk | Emeril
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Land Of The Cream Cheese
Land Of The Cream Cheese
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Portraits
Portraits
Find. Curate. License. Launch.
A platform built for speed
Search and Curate
Dive into our Creator Community or bring content from anywhere online, collect it all in one place.
Set Usage
Build a licensing package to fit your plan and budget.
Clear and License
We automate all steps and keep you informed.
Real customer 🖤
“Our Update Milk Campaign Exceeded Goals”
Impressions at cinema showings.
Higher view-through rates on YouTube.
“Catch+Release Makes the Licensing Part Fast and Easy”
Timm Gable, freelance Executive Producer for Hold Fast
“I was delighted to use the Catch+Release platform, which turned out to be a huge help and is an excellent way to organize and collaborate through the process”
Alyson Buoncristiani, Senior Producer, TBWA\Chiat\Day
“Thank you for this phenomenal masterpiece. I've only seen the ad 500 times and it still makes me weep like crazy. So incredibly appreciative."
Danielle Mason, CMO, Teleflora
No platform fee
Free to curate and collaborate
You only pay for what you license. Upgrade over time or go exclusive. Easy to manage without compromise on quality. Save all your licenses in one place.
Our services
From inspiration to co-creation.
Curation
It starts with your brief and campaign needs. Expert curators dive in deep to find the best assets that fit your vision, budget and timeline.
Managed services
When you need an additional layer of support, our dedicated Customer Success team guides you through the entire process.
Specialized licensing
We clear the hard stuff. Whatever you need. Celebrities, sports, archival, soundbites, music, and even ancient literature. We’ve done it all.
Fresh finds. Fast.
Get inspired by galleries from our curators. Updated monthly.
Let's chat
Bring real content to your audience start Catching+Releasing today:
- License content, on time and on budget
- Manage licenses and assets in one central platform
- Curate the gems to tell your story and win customers