Catch&Release enables creative teams to break free from the limits of a stock library or complexities of a live-action shoot. Our mission is to open up rivers of content - beyond the typical static library - so no matter where you find the shot, you can actually use it in the final edit.
When you use Catch&Release to curate content from the open web, a unique Licensability Assessment estimates the likelihood you can use what you find. You can track clearances in real-time, with up-to-the-minute updates. Indemnification is always included.
With Catch&Release, we were able to source content that matched a hyper-specific criteria, license it, and then quickly expand our right to the most high-exposure platform there is: a Super Bowl Pre Game.
We are constantly in prototyping mode, so we use Catch&Release to help find content to help us imagine what the concept will look like on the screen.
We consider Catch&Release critical to our creative process. They are a conduit for us getting the footage and content to tell our clients' stories.
The magic of Catch&Release is that they’ve systematized the finding and licensing of found footage. Your strike rate on getting a licensable asset is much higher than doing it yourself.