In an era of rapid digital transformation, there has been a return to authentic storytelling in advertising. In this report, get expert insights on the five trends advertising creatives, agency executives, and brand marketers need to know for 2019 and beyond:

  1. The Evolution of Micro-influencers
  2. Found Content as a Creative Medium
  3. Belief-Driven Buyers and the Power of ‘Performative Wokeness’
  4. The Shifting Brand-Agency Relationship Dynamic
  5. Digital Integration Fosters Human-to-Human Interaction

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