What's on the horizon for advertisers this year?
In an era of rapid digital transformation, there has been a return to authentic storytelling in advertising. Discover the five trends you need to know for 2019 and beyond:
- The Evolution of Micro-influencers
- Found Content as a Creative Medium
- Belief-Driven Buyers and the Power of ‘Performative Wokeness’
- The Shifting Brand-Agency Relationship Dynamic
- Digital Integration Fosters Human-to-Human Interaction