Change is often relentless and inevitable. Brands and advertisers should always be looking for evidence of the next shift in consumer attitudes or behaviors. This ebook is about navigating one of those changes: the evolution of UGC.

This piece will:

• Define what Sourced Content is & how it differs from traditional UGC
• Provide best practices for leveraging Sourced Content in brand campaigns
• Highlight brands getting Sourced Content right (and why!)
• Review best practices and considerations for licensing Sourced Content from the internet

Download your copy below to stay ahead of the curve!