Authentic storytelling moves the needle.
Brands and advertisers should always be looking for the next shift in consumer attitudes or behaviors. This ebook is about navigating one of those changes: the evolution of UGC.
This piece will:
- Define Source Content & how it differs from traditional UGC
- Provide best practices for leveraging Sourced Content in brand campaigns
- Highlight brands getting Sourced Content right (and why!)
- Review considerations for licensing this content from the internet
Download our UGC playbook to stay ahead of the curve!