• Saturday, October 31 , 2020
• 11 : 49

Authentic storytelling moves the needle.

Brands and advertisers should always be looking for the next shift in consumer attitudes or behaviors. This ebook is about navigating one of those changes: the evolution of UGC. 

This piece will: 

1. Define Source Content & how it differs from traditional UGC
2. Provide best practices for leveraging Sourced Content in brand campaigns
3. Highlight brands getting Sourced Content right (and why!) 
4. Review considerations for licensing this content from the internet

Download our UGC playbook to stay ahead of the curve!