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We help brands find
everyday brilliance

Our Story

Founded in 2015, Catch Release is a VC-backed technology company.

We’ve developed a first-of-its kind licensing platform that lets advertisers browse the open internet to discover and license content for their commercial campaigns.

By doing so, we’re ushering in a new online economy that empowers every day contributors across the internet to get paid and recognized for the content they’re already producing.

Our Founder

Analisa is the founder and CEO of Catch&Release, a venture-backed startup that supports brands in building authentic, award-winning ad campaigns, while ensuring the creators are being compensated for their work.

Analisa took a unique path to get to where she is today and admirably stayed true to herself and her passions. While many business leaders have their MBA, Analisa is passionate about the arts and holds her Masters of the Arts. She spent several years in the creative ad world focused on image research. During her time in the agency world (at firms like Goodby, Silverstein & Partners) and as the leader of her own agency, she was able to understand the key pain points - that she would eventually go on to solve - firsthand.

Analisa has raised more than $26M from top venture capitalists at leading firms like Accel for her revolutionary technology that for the first time gives brands a way to leverage found content, meaning content that already exists on the internet today, uploaded by creators, including directors, photographers, producers, entrepreneurs, and everyday people.

Our vision

Our vision is that the internet’s creative content will become a professional resource for storytellers, worldwide.

Our mission

Our mission is to be the trusted representative of the internet’s creative content.

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