2018 was a tumultuous year for media and advertising. It might look tame compared to 2019. A lot's happened in the past 12 months. Digital-media companies started to hit a wall, and Facebook battled one public-relations crisis after another. TV viewers cut the cable cord. New kinds of consumer companies challenged conventional marketers.
From the #MeToo movement to Black Lives Matter, we’re witnessing vast cultural changes that have made us acutely aware of the inequities in our society. These mass shifts in our collective consciousness were always bound to have a powerful impact on consumer attitudes and behavior, which is why advertisers and marketers always need to keep them in mind if they want to develop relevant campaigns that capture the concerns of their customers.