Hooked :: A Blog by Catch&Release

This is the second post in a three-part series from our Unhooked event in New York.

During our discussion, we talked a lot about “Found Content.” But what does this new buzzword really mean? How has it affected the way creative and production teams work? How does it affect Business Managers who have to figure out how to license this type of content? And why are brands so obsessed with using authentic content?  Let’s discuss.

This is the first post in a three-part series from our Unhooked event in New York.

Last week, Catch&Release hosted its first event, Unhooked, in New York City. More than 75 Creatives, Producers and Business Managers from both agencies and brands came together – maybe for the first time ever – to discuss the current and future states of the advertising production industry. Our panelists, Stephanie Ambroise, Sr. Business Affairs Manager at TBWA; Aaron Duffy, Creative Lead and Founder of SpecialGuest; and our own Analisa Goodin, Founder and CEO of Catch&Release, lead an informative and provocative conversation about where the industry is now, and where it's going.