Hooked :: A Blog by Catch&Release

How Brands Can Leverage User-generated Content to Connect with Customers

Posted by Analisa Goodin, Founder & CEO, Catch&Release on Jan 7, 2019 2:56:59 PM

This post first appeared on MarTechAdvisor

Every brand tells a story, but successful brands recognize that their story has to be authentic. They also know the customer has to be at the center – not as a mere consumer, but as an active participant. What better way to accomplish this than by making work done by consumers an integral part of the experience the brand has to offer?

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Topics: Authenticity, UGC

How to Approach Content in the Age of Authenticity

Posted by Analisa Goodin, Founder & CEO, Catch&Release on Jan 7, 2019 2:55:48 PM

The internet is an almost incomprehensibly vast and fluid repository of information. Never before in human history has so much content been immediately available to so many people -- and much more will be uploaded by the time to you finish reading this sentence.  

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Topics: Found Content, Authenticity, Brand Loyalty

How to Develop Relevant Campaigns that Capture Concerns of Customers

Posted by Analisa Goodin, Founder & CEO, Catch&Release on Jan 7, 2019 2:53:23 PM

This post originally appeared on Media Village

From the #MeToo movement to Black Lives Matter, we’re witnessing vast cultural changes that have made us acutely aware of the inequities in our society.  These mass shifts in our collective consciousness were always bound to have a powerful impact on consumer attitudes and behavior, which is why advertisers and marketers always need to keep them in mind if they want to develop relevant campaigns that capture the concerns of their customers.

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Topics: Authenticity, UGC

Creating Brand Loyalty Through Diverse and Relatable Content

Posted by Analisa Goodin, Founder & CEO, Catch&Release on Jan 7, 2019 2:52:00 PM

This post originally appeared on Media Village

One of the most important words to a creative communications professional in 2018 is “authenticity.”  There has been a dramatic shift in the way consumers want brands to interact with them via advertising and marketing -- not only do they want more personal engagement, but they’re also demanding experiences that feel organic and genuine.

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Topics: Found Content, Authenticity, UGC