This post originally appeared on Social Media Monthly
Marketers are always under pressure to develop innovative ways to reach consumers. This means they have to keep pace with radical shifts in consumer preferences and expectations, many of which are spurred by the adoption of new technology. For example, there are more than 3 billion active social media users, and this has forever changed the way brands interact with consumers. From increased customer engagement to the integration of multiple digital channels, marketers are working hard to leverage the awesome power of social media.