Best Buy

A day in the life of @BdotAdot5

For this 4-part campaign, we worked directly with Best Buy to target Gen Z consumers through humor, and by leveraging Influencers and user-generated content (UGC). While Best Buy had ideas for the type of content they wanted, the storylines for the Influencers were developed real-time, based on the footage Catch&Release curated — showing the power and flexibility of searching before you shoot. In this particular seven-minute spot, viewers can see the different options that were created based on the UGC videos sourced & licensed, making the ad interactive for viewers.