Dignity Health

Hello Humankindness

Eleven led the charge on this powerful spot for Dignity Health, centered around human connections and compassionate care. They leveraged authentic footage featuring real people  vs doctors and patients that are typically featured in healthcare commercials. Catch&Release found and licensed this GoPro footage of a deep sea diver rescuing a whale shark for a deeply moving, authentic and feel-good message: we can all be heroes. 


Sourced Content

7 days

to produce campaign


whale shark rescued


donated to cancer research by this everyday hero