Eleven led the charge on this powerful spot for Dignity Health, centered around human connections and compassionate care. They leveraged authentic footage featuring real people – vs doctors and patients that are typically featured in healthcare commercials. Catch&Release found and licensed this GoPro footage of a deep sea diver rescuing a whale shark for a deeply moving, authentic and feel-good message: we can all be heroes.
to produce campaign
whale shark rescued
donated to cancer research by this everyday hero