Pep Talk For All Men

Shortlisted for a 2019 Glass Lion
Grey | Townhouse
Directed by Kim Gehrig
In this brand anthem for Gillette, Townhouse and renowned director Kim Gehrig set out to break down toxic masculinity, and redefine our traditional understanding of gender roles. Townhouse & Gehrig shot scenes of men exhibiting "bad" behavior, but turned to Catch&Release to source, clear and license content of men showing “good behaviors,” as well as news clippings of coverage of the #MeToo Movement. With a spot like this -- one that takes a bold stand on sensitive issues like gender bias -- authentic, resonating content is key.