Herbal Essences

Pregnant Women Can

In celebration of Mother’s Day, Herbal Essences created an anthem for pregnant women and mothers by showcasing the challenges they face, and how they conquer them. Using Catch&Release, Townhouse flipped the switch on the typical production process: they curated and cleared footage first, which informed the script development and subsequent licensing.

28

shots licensed

85%

Sourced Content

4.6M+

views on YouTube

9/10

ispot.tv engagement rating