Holland America Line

HAL 2.0

In this fully integrated brand anthem campaign, Copacino+Fujikado celebrated Holland America Line’s 143-year heritage and brand purpose by promoting travel as a pathway to greater understanding of the world. Catch&Release curated a mix of Stock and immersive, cinematic Sourced Content. The brand delivered on its authenticity message: the content used showcased only locations with ports of call serviced by Holland America.


shots cleared & licensed

143 yrs

celebrating Holland America's legacy