JPMorgan Chase

Here For You

JPMorgan Chase was one of the first brands to create a COVID-19 response ad, when shelter-in-place orders were first being mandated. That said, the theme focused on elements of being at home in quarantine: working from home, connecting with family and friends through video calls, exercising in lieu of a gym, and taking up new hobbies. The spot features user-generated content (UGC) of real people social-distancing in their homes.