Long Live Surprise

To celebrate Kia’s 20th Anniversary in Canada, Innocean created a spot using both live-action and supplemental Sourced Content. The real, lived moments of surprise featured in the spot are meant to mirror the same surprise-and-delight someone might experience when they purchase or drive a Kia. Despite a tight timeline and highly-specific creative, Catch&Release was able to source and license these shots on time, and on-brief.