Pantene

SHE: Power to Transform

To promote Pantene’s SHE, a revolutionary search engine that combats gender bias, Townhouse created a powerful spot using authentic, archival footage featuring real women from around the world. Townhouse sourced most shots themselves and used Catch&Release to clear and license them. The original ask to clear 12 shots increased to 21, but within the same 5-day timeline. Not only did Catch&Release clear all of the IP in each of the 21 shots, we secured and matched model releases, reviewed SAG and provided the exact location of each shot, in just two days.