YouTube

#ProudToBe

YouTube launched #ProudToBe, a follow up to its #ProudtoLove spot that aired in 2015, the same day the Supreme Court made its historic ruling on same-sex marriage. The spot championed freedom of gender identity and sexuality. Using Catch&Release, Anomaly smartly sourced and licensed compelling, authentic footage already hosted on the YouTube platform to create a global rallying cry to celebrate the LGBTQ+ community. 

37

shots licensed

100%

content sourced from YouTube

$15k

total licensing cost

2:00

of mic-drop-worthy content