In today’s connected, information-rich culture, we’re constantly making judgments about what’s real and what’s not. And with the rise of deepfakes, it's more difficult than ever. In this report, we explore:

  1. The evolution of deepfakes
  2. How deepfakes are impacting brands and advertisers 
  3. The creative implications of deepfakes (challenges & opportunities)
  4. Best practices for how to vet content to ensure its not a fake

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