In this era of democratized content, licensing matters now more than ever.
With an endless stream of content being created and shared, it's vital that the creators of that content are protected -- and incentivized!
In this report, you'll discover:
- How advertisers can become advocates for creators
- What the advertising industry can learn from the media industry about "free" content
- Best practices for how agencies and brands can develop a culture that values compliance
Download our whitepaper to get best practices for licensing UGC!