June 5, 2019

The Evolution of UGC Playbook

Change is often relentless and inevitable. Brands and advertisers should always be looking for evidence of the next shift in consumer attitudes or behaviors. This playbook is about navigating one of those changes: the evolution of UGC.

This piece will...

  1. Define Sourced Content & how its different from traditional UGC
  2. Provide best practices and highlight brands getting Sourced Content campaign right
  3. Provide key steps for licensing Sourced Content safely and securely

Download your copy of the playbook now and stay ahead of the next consumer shift!