Change is often relentless and inevitable. Brands and advertisers should always be looking for evidence of the next shift in consumer attitudes or behaviors.This playbook is about navigating one of those changes: the evolution of UGC.
This piece will...
Define Sourced Content & how its different from traditional UGC
Provide best practices and highlight brands getting Sourced Content campaign right
Provide key steps for licensing Sourced Content safely and securely
Download your copy of the playbook now and stay ahead of the next consumer shift!
Social media has changed everything for marketers and advertisers. It has made brands instantly accessible to their customers, broken down barriers to communication, provided new ways to gather information on consumer behavior, increased the demand for personalized experiences and changed perceptions about the types of content brands are putting out there. These are just a few of the reasons why brands have had to make drastic changes to their marketing strategies in the social media era.