June 5, 2019

The Evolution of UGC Playbook

Change is often relentless and inevitable. Brands and advertisers should always be looking for evidence of the next shift in consumer attitudes or behaviors. This playbook is about navigating one of those changes: the evolution of UGC.

This piece will...

  1. Define Sourced Content & how its different from traditional UGC
  2. Provide best practices and highlight brands getting Sourced Content campaign right
  3. Provide key steps for licensing Sourced Content safely and securely

Download your copy of the playbook now and stay ahead of the next consumer shift!

January 7, 2019

Amplifying User-Generated Content Through Social Media

This post originally appeared on Media Village

Social media has changed everything for marketers and advertisers.  It has made brands instantly accessible to their customers, broken down barriers to communication, provided new ways to gather information on consumer behavior, increased the demand for personalized experiences and changed perceptions about the types of content brands are putting out there.  These are just a few of the reasons why brands have had to make drastic changes to their marketing strategies in the social media era.