Frequently asked questions
from Content Contributors.

Who is Catch&Release? Why are you interested in me?

Catch&Release is a content curation and licensing company. We help advertising agencies and brands make great ads with amazing images and videos we find all over the internet. We believe the most authentic brand stories are told using real content made by real people – this means content created by you! Brands agree, which is why they use Catch&Release to safely source and license this type of content.

What is licensing?

“Licensing” means giving someone (or an entity) the permission to use something you own, such as a video clip or an image, for a specified period of time and under conditions you mutually agree on.  You retain the copyright. Catch&Release asks that you license your content for all media, in-perpetuity, for worldwide use. 

What is a contributor?

Becoming a Catch&Release “Contributor” means that you will sign an agreement that gives Catch&Release permission to acquire rights to license selected content from you, and then sub-license that piece of content to a Catch&Release customer for a specific use and time period. 

How is my content going to be used?

Our customers are advertising agencies and brands who will use your original content as part of a marketing campaign. Depending on the rights requested -- which you would be informed of -- these campaigns could appear online, on TV, on billboards, in cinema or a variety of other distribution channels.

Do I still own my content?

Yes! You are simply agreeing to license your content to Catch&Release for its customer’s specific use. The content ownership remains with you, the Contributor.

May I know who the brand is?

Most times, advertising campaigns feature information not yet released to the public. This is why most of our customers (advertising agencies and the brands they represent) request 100% confidentiality before the “First Use Date” (the date in which your content first appears in the campaign; i.e.: when the commercial first goes live online or on TV). However, if Catch&Release is authorized by the customer to do so, we will provide you the name(s) of the advertising agency and/or the end-client (often the brand).

Will I receive credit or accredidation for participating?

Not usually. Your content will most likely be used in a campaign along with many other pieces of content. These types of campaigns usually do not include accreditation.

What is a License & Release?

A License & Release is a document which, when signed, states that the person who owns the content (“Copyright Owner”), the person(s) in the content ( “Model”) or the owner(s) of property such as locations, pets or artwork (“Property Owner”) give their permission to use the content for a particular purpose/campaign. Catch&Release may ask you for your help in identifying and contacting any rights holders associated with the content so that we may acquire their consent and secure their signature(s).

If my content is licensed, when will I be paid?

Catch&Release will pay you within sixty (60) days from the date Catch&Release's customer campaign commences. Please note: Catch&Release is only obligated to pay you if our customer moves forward with licensing your content (in which Catch&Release executes a sublicense to the customer).

How will I be paid?

The Catch&Release Contributor Agreement, Model Release and Property Release spell out the various ways we facilitate payments to our Contributors, which are determined by whether a Contributor is a U.S. or foreign tax payer.

For U.S. Tax Payers the options available are:

  • Payment via Paypal, Check (sent via U.S. Postal Service) or Direct Deposit

For Foreign Tax Payers, the options available are:

  • Paypal or Wire Transfer ($45 service fee deducted at time of payment)  

If you have any additional questions not answered above, please reach out to your C&R representative or send an email to

About the W9 & W8BEN tax forms

A W9 is for all U.S.-based Contributors. A W8BEN is for all foreign Contributors. If you have questions about how to complete a form or what the form means, you should consult with a tax professional and/or review the links supplied below from the IRS’s web site. Catch&Release cannot advise you on tax matters.


For more information on the W9,, visit 

For more information on the W8BEN, visit 

Additional Information

If you have any additional questions not answered above, please reach out to your Catch&Release representative or send an email to

This FAQ was last updated: May 21, 2020.

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