As AI-generated content becomes more common, brands must balance innovation with responsibility by prioritizing transparency, consent, and ethical sourcing. Catch+Release encourages brands to embrace AI tools in ways that support human storytelling, protect privacy, and align with core values.

In just 18 months, the Catch+Release Creator Community Marketplace has grown to over 4 million assets from 8,000 creators, fueling campaigns across the globe. This milestone reflects a growing demand for authentic, licensable content that brands can access quickly, ethically, and at scale.

With content budgets shrinking and production timelines tightening, brands can no longer afford to create everything from the ground up. Catch+Release offers a scalable, legal way to license real, authentic content—saving time, reducing costs, and delivering what today’s audiences truly want.

Catch+Release has rolled out powerful new features to streamline UGC licensing, from real-time cost estimates and clearance confidence ratings to an upgraded project workspace. With smarter tools and increased transparency, teams can now plan, collaborate, and license content faster and with greater confidence.

In today’s authenticity-first marketing landscape, the most impactful brand content is often raw, real, and filmed on someone’s smartphone. Catch+Release empowers brands to find, license, and activate this user-generated content legally and efficiently—turning everyday moments into compelling, high-performing campaigns.

Catch+Release’s AI-enhanced semantic search simplifies finding licensable user-generated content by interpreting creative intent rather than relying on exact keywords. With flexible search structures, visual descriptors, and a collaborative workflow, creative teams can discover, save, and license the perfect content more efficiently.

See why real internet moments drive more engagement. Learn how Found Content delivers authenticity, speed, and scale—without shoot costs.

Taking a deep dive into how Catch+Release helps brands stay culturally relevant by enabling creative agility through fast, authentic content licensing. By tapping into user-generated content and streamlining the discovery-to-activation process, brands can move at the speed of culture and connect with audiences in real time.

In this personal reflection from Cannes Lions 2025, Catch+Release Founder & CEO Analisa Goodin explores the shifting creative landscape—from the quiet of agency suites to the electric energy of platform-led conversations. Analisa spotlights the rise of a new generation of creative leaders: makers, builders, and storytellers who aren’t waiting for permission to shape the future of advertising. The message is clear: the tools may change, but craft, emotion, and vision remain essential. This is our era.

Found Content turns into powerful streaming TV ads when brands license authentic social content that viewers instantly connect with—just like Kami Dixon’s viral moment.

Stock isn’t broken. It’s just… bland. Discover why Found Content is more authentic, flexible, and emotionally resonant—and how your team can tap into it.

No more guessing. With Real-Time Estimator, you can instantly see how long it will take to license a shot—and get a ballpark on cost—right from your project workspace. It’s clarity before commitment, designed for fast-moving teams.