Blog

Stay informed and inspired with the latest UGC industry trends, tips, and insights. Our blog covers everything from content curation to licensing best practices, helping you unlock creative possibilities for your next campaign.

AI & Technology in Marketing
Content Creators
Content Curation & Strategy
Content Licensing & Innovation
Creator Economy & Community
Events & Industry Insights
Platform Features & Updates
UGC Campaigns
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Blog

Catch+Release x TikTok: Rewriting the Rules of Storytelling in the Creator Economy

Catch+Release is now an official TikTok partner, revolutionizing how brands license user-generated content (UGC). This partnership allows brands to discover, license, and integrate authentic TikTok videos into their campaigns ethically and seamlessly. By simplifying licensing and ensuring creators are compensated fairly, we’re bridging the gap between brands and creators, making it easier to craft culturally resonant stories at the speed of culture.

Read more
Blog

A Million Licensable Moments

The Catch+Release Creator Community has hit a major milestone: our Community members have made more than a million of their videos and photos licensable through Catch+Release.

Read more
Blog

Catch+Release Unveils Teams Feature Update for Storytellers

Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration. Helping teams comprising creatives, producers, editors and business affairs to have visibility into how each campaign is progressing.

Read more
Blog

Ads & Curation - Why are they interrelated?

Jim Beam, a beloved whiskey brand, ran a TV ad in May 2024. The spot, aptly named “People are Good” focuses on humans and has little to do with the taste and attributes of the product. Instead it’s focused on the outcomes and yes, the value. In other words, bringing people together to experience life’s precious moments. As a viewer, it pulls you in, tugs at your heart-strings. It’s real and therefore believable.

Read more
Blog

From Gutter to Glory

What does bowling have to do with Catch+Release's mission to raise creators of all kinds and make it possible for brands and agencies to simply License The Internet? A lot more than you'd think.

Read more
Blog

Beyond the Obvious

How to get the most out of the similar content suggestions when searching the Creator Community.

Read more
Blog

Gut gets creative with America's favorite cream cheese

It turns out that Philadelphia Cream Cheese by Kraft Heinz is the source of a lot of creative cooking and baking or simply snacking. Kicking off the summer season right before the July 4th holiday was part of the brief that the Gut Agency received with just weeks to produce and complete. The goal was to find the most creative ways people use cream cheese, besides spreading it on a bagel.

Read more
Blog

From Surviving to Thriving

Robert Pascale talks about how to thrive and stay relevant as a creator. It involves staying informed about the latest market shifts and technological advancements, which will not only future proof your creativity but ensure you achieve a significant competitive edge.

Read more
Blog

Unlocking Creator Opportunities

Robert Pascale took a deep dive into our creator community and was impressed with he saw.

Read more
Blog

Black & White Stills Tell a Beautiful Story. Reflections on Irving Penn.

There’s something about a black and white photo that draws you in.

Read more
Blog

Creators On La Croisette: Cannes 2024

Thanks to my subscriptions to several industry publications – not to mention the aforementioned friends posting everything they learned on Linkedin in near real-time – I was able to catch up on some knowledge. And it sounds like the Croisette, hotel lobbies and the Gutter Bar were even more crowded this year, because this year there were more social media creators in attendance than ever. And everyone, from Cannes Lions to TikTok, catered to them with special events and announcements that could fundamentally change the way advertising works.

Read more
Blog

The Artist Friendly Partner: What to Look for and Where to Find One

It is extremely rare that an independent artist can create and earn passive revenue or, in some cases, live entirely off the content they produce by doing what they love. Finding a partner that can facilitate your needs and help you reach the independence you seek can take quite a bit of exploration. Learn more in our latest article.

Read more