Our pricing
Search, collect, and collaborate — for free.
Only pay to secure rights and license content.
Use Catch+Release to build projects, explore content, and work with your team at no cost:
✔️Create projects
✔️Search and add content from our Creator Marketplace or anywhere on the internet
✔️Collaborate with your teammates to choose and share your favorites
You only pay when you want to license content. You’ll see the full cost breakdown before making a purchase.
When do you pay?
There are two steps to licensing content: Clearance and Licensing.
Clearance
$0–$250 per shot
We handle all the behind-the-scenes work to obtain legal permissions from everyone involved in the shot. One shot can be up to 30 seconds long.
$0 for content from our Creator Marketplace — clearance is always free
$250 per shot for content found elsewhere (e.g., from the internet or partners)
Once this step is complete, you’ll know the final license price but you’re under no obligation to purchase the license. No surprises. No pressure.
Licensing
price varies
Once all permissions are secured, you’ll get a final license price based on:
Usage & Terms: Specify where the content will appear (TV, digital, paid social, etc.) and for how long (3 months, 6 months, 1 year, etc.)
Rightsholders: the number of people or properties involved
Creator’s valuation: the price the rightsholders set (with our guidance)
You only pay for what you need: Once you’ve made your final decisions on what you’re using in your project, purchase the licenses for those shots.
Pricing by content source
The Internet
Partner Libraries
$250
$250
Varies by usage and rights-holders
Starts at $975 for royalty-free
Try our Project Cost Calculator to estimate clearance and license pricing for your project.
Optional services available
Need more support? We’ve got your back.
While Catch+Release is designed to be fully self-serve, many customers take advantage of our optional white-glove services. These come at an additional cost and can be added to any project.
Curation: Need help finding the right content?
Our expert curators are the best in the business. They combine deep search expertise with creative intuition — and they know how to uncover high-quality content that aligns with your campaign’s vision, voice, and licensing requirements.
Curation: Need help finding the right content?
Our team blends search expertise with creative instinct to uncover content that aligns with your campaign’s vision, voice, and licensing requirements. They search conceptually across an internet that wasn’t built for discovery to find the moments keywords can’t.
Managed Services: Need full support from start to finish?
From concept to clearance, our Managed Services team becomes an extension of yours. Whether you’re juggling complex usage rights, tight timelines, or a mountain of shots. We’ll help you stay on track and get the rights you need with confidence.
Managed Services: Need full support from start to finish?
From concept to clearance, our Managed Services team becomes an extension of yours. Whether you’re juggling complex usage rights, tight timelines, or a mountain of shots — we’ll help you stay on track and get the rights you need with confidence.
Get an estimate for your project
Have a project in mind? Try our Project Cost Calculator to estimate clearance and license pricing in seconds.
Can't find any visuals to license?
Let our curation team to find visuals for you. Talk to our experts for more details.
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From our customers
“Our Update Milk Campaign Exceeded Goals”
Impressions at cinema showings.
Higher view-through rates on YouTube.
“Catch+Release Makes the Licensing Part Fast and Easy”
Timm Gable, freelance Executive Producer for Hold Fast
“I was delighted to use the Catch+Release platform, which turned out to be a huge help and is an excellent way to organize and collaborate through the process”
Alyson Buoncristiani, Senior Producer, TBWA\Chiat\Day
“Thank you for this phenomenal masterpiece. I've only seen the ad 500 times and it still makes me weep like crazy. So incredibly appreciative."
Danielle Mason, CMO, Teleflora
