The only place to find and license content from anywhere on the internet.

Search our Marketplace or the open web. This isn’t a stock library or a managed creator pool. At Catch+Release, we believe anyone sharing online is a creator.

We help you find real moments from real people and give you the tools to license them quickly, ethically, and at scale. Think of it as organic Found Content sourcing, backed by the licensing support.

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Fast and safe

Purpose-built for creative superpowers

Streamlined for cross-functional teams to source, collect and license all types of content.

AI-powered search

Explore a dynamic community of creators offering rich and diverse visual assets. Save what you love to a Project.

Projects

Collaborate as a full team inside Projects tailored to your campaign brief. Filter down to the content you love and start the clearance steps.

Storyboards

Start concepting early. Prototype with simple drag and drop functionality. Create a scene-by-scene Storyboard and download a rip reel.

License by usage

Flexible licensing options cover start dates, duration, geography, exclusivity, and more. Costs are automatically calculated. Track progress at every step. Yes, we Indemnify.

Creator: Kristcx

Real customer love🖤

Fresh, authentic, and believable

Human-centered is what resonates.

“Our Update Milk Campaign Exceeded Goals”

33
Million+

Impressions at cinema showings.

24
%

Higher view-through rates on YouTube.

“Catch+Release Makes the Licensing Part Fast and Easy”

Timm Gable, freelance Executive Producer for Hold Fast

“I was delighted to use the Catch+Release platform, which turned out to be a huge help and is an excellent way to organize and collaborate through the process”

Alyson Buoncristiani, Senior Producer, TBWA\Chiat\Day

“Thank you for this phenomenal masterpiece. I've only seen the ad 500 times and it still makes me weep like crazy. So incredibly appreciative."

Danielle Mason, CMO, Teleflora

Creativity is never a straight line

All campaigns begin with an idea. Inspiration can come from anywhere—a stunning photograph, cinematic footage, or even a TikTok clip. Search and curate to bring your stories to life.

Creators Inspire

Creative teams start with projects and storyboards. Rip reels with assets you know you can safely license.

Unlimited Supply

Deep dive search in the marketplace. Curate more possibilities and alternates while working directly with Catch+Release experts.

Fast + Safe Licensing

Define your campaign usage—whether it’s paid digital, CTV, or all media. Track progress and deliver on-time, and on-budget. We indemnify you.

Ready to get started?

We’re here to help

Explore our resources and remember—the platform is free to use. Sign up today and search before you shoot.

Blog

Catch+Release Unveils Teams Feature Update for Storytellers

Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration.

Blog

What Brands Need to Know About the Ethics of AI Generated Content

As AI-generated content becomes more common, brands must balance innovation with responsibility by prioritizing transparency, consent, and ethical sourcing. Catch+Release encourages brands to embrace AI tools in ways that support human storytelling, protect privacy, and align with core values.

Read more
Blog

Growth in Motion: 8,000 Creators, 4 Million Assets, One Vision

In just 18 months, the Catch+Release Creator Community Marketplace has grown to over 4 million assets from 8,000 creators, fueling campaigns across the globe. This milestone reflects a growing demand for authentic, licensable content that brands can access quickly, ethically, and at scale.

Read more
Blog

Your Content Budget is Tighter Than Ever, So Why are You Still Producing Everything From Scratch?

With content budgets shrinking and production timelines tightening, brands can no longer afford to create everything from the ground up. Catch+Release offers a scalable, legal way to license real, authentic content—saving time, reducing costs, and delivering what today’s audiences truly want.

Read more

Common questions that come up

Do I pay to sign-up for the platform?

No. It’s free. You can search, save to Projects, browse and use Storyboards for a prototype reel. Invite the full team to join. You only pay when you license and clear assets.

Do I search on my own for assets?

Yes, start searching by going to our creator community and check out the suggested keywords. If you need inspiration, take a peek in the galleries that we continually update. Our expert curators can do the search for you, delivered in projects that fit your campaign brief.

Is this a library of pre-cleared assets, ready to use?

No. This is a marketplace and is dynamically changing all the time. New creators join, sync to their socials and new content is added. You select the assets you want and we automate the clearance and license steps. This is not static or pre-cleared and therefore unlike stock providers.

How is the price of a piece of content determined?

Pricing is determined by asset and usage requested. Every asset is different depending on the creator and also how you want to use it. Usage parameters are determined inside the platform when you set up your campaign. Our competitive and fair pricing honors both the creator and you as a brand or agency user.

Making it easy. Keeping it magical.

Start creating now

  • Ready to go beyond stock? Start Catching+Releasing today and bring real content to your audience.
  • Collect, organize and collaborate
  • Manage licenses and assets in one central platform

Ready to get started?

We’re here to help

Explore our resources and remember—the platform is free to use. Sign up today and search before you shoot.

Blog

Catch+Release Unveils Teams Feature Update for Storytellers

Catch+Release, the content licensing marketplace, introduces a series of transformative features for full team collaboration.

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