“I Saw You on TV!” Why Found Content Works on the Big Screen

There's still something impressive about being seen on TV. We've heard it time and again from creators and everyday people. When their social posts were licensed through Catch+Release and turned into a TV commercial, they told us, "My family texted me," one said. "My friends messaged me — 'I saw you on TV!'"

That moment hits differently. Not just because the content was displayed on a larger screen, but because it connected with viewers in a more personal and relatable way.

Streaming ads don't have to be overproduced. Some of the best-performing spots start as real, unscripted moments: a mom capturing her kids dancing on a cruise deck, or a loyal customer sharing how much they love your product in their daily routine. It can even be a random birthday picture from a few years ago that perfectly matches the brand story you want to tell. That's what happened with Catch+Release Creator, Kami Dixon. Her girls' night out snapshot was seen in a commercial.

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When brands repurpose this kind of content for streaming TV, it appears as more than just an ad—it's a story that feels real because it is real.

With a simple licensing process, these social posts become short, high-impact TV spots—without reshoots or high costs.

If your brand is getting love on social, there's a good chance your next best-performing ad is already in your feed. You just need the right media license to use it. catchandrelease.com

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