Xfinity Teaches Frankenstein to be Human With the Power of Found Content

The Vision 

Xfinity Director Lance Acord needed authentic, personality-forward content that felt undeniably human. 

The mission was clear from the beginning: bring Frankenstein to life by finding and licensing real human moments. 

The Biggest Choice (and Best) 

How do you teach a monster to be human? Put him in front of production cameras, actors, and scripts and hope he starts to read? 

OR, show him real licensed footage, from real everyday moments, filmed by real people. Found content wins every time, and so Xfinity went with Catch+Release.

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How UGC Brings a Monster to Life 

Our curation team narrowed down Xfinity’s vision and delivered authentic visual language. 

• An at home chef vlogging his follow-along recipe 
• A girl giving her Tik Tok audience a hair tutorial on bangs 
• Flipping through the channels late at night 

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These pieces of content were not produced on set or with a script. These are real human instances, created by real people, in real places. 

Why Found Content Wins With Xfinity 

A set production relies on imitating trends and authenticity. Found Content is the source of trends and authenticity. There is always a difference in feel, attitude, and delivery of these real moments over scripted ones. 

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Found Content gives Xfinity proof of life, and not just an imitation of it. 

Expression and Identity Over Product

The spot shows how the Monster becomes human by expressing and giving himself identity through Xfinity. The story here is that these real moments and instances of personal expression capture what it means to be human.

The Takeaway 

If the overall vision is “bring a Monster to life” then you must rely on what is real, and not on what is scripted. Catch+Release gives brands the key to a world of real creators, real content, and real places. The best stories are already there, just waiting to be found by you. 

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