How Omnicom does UGC
Now that Catch+Release is an official UGC licensing vendor, the production wizards of Omnicom can curate and license genuine content that audiences love faster and easier than ever.
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The UGC provider to Omnicom agencies
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Push button.
License Content.
Simplify content licensing. We take care of the legal details, so you can focus on creativity. Scale with automated clearance and fast license contracts. Collaborate across teams and track everything in one place.
Omnicom lawyers love us
Can you say “full indemnification”? We have master licensing agreements with most Omnicom agencies. This means that Omnicom Productions can access content without the hassle of additional approvals or paperwork, making it easier for you to deliver excellence for your clients.
Deadline-friendly authenticity
UGCPDQ. Our team works with your creative and production teams to curate content that fits the creative vision from all sources. Whatever the deadline, you get access to amazing visual content with full legal clearance and indemnification.
Did we mention indemnification?
We understand the legal complexities involved in content licensing, which is why we indemnify Omnicom Productions and all of our clients from risks, ensuring full protection. Your team can focus on creativity while we handle compliance and legalities.
TBWA\Chiat\Day
TBWA\Chiat\Day’s Campaign for Gatorade Wins Gold at Telly Awards
Catch+Release partnered with TBWA\Chiat\Day to produce Gatorade’s "Way to Be Great" for the 2023 NBA Finals, showcasing their dedication to quality and impact. This high-profile campaign featured 15 placements, garnered over 4.9 million impressions, and achieved 93% Branded Multimedia Usage, cementing Gatorade’s position as the premier sports drink.
Streamline Your Creative Process
Powerful tools for smarter content creation
Discover, organize, and collaborate with ease—bring your campaigns to life faster with our AI-driven content platform
AI-powered search: search like a human
Find all kinds of images, videos, and media from our Creator Community across TikTok, Instagram, and YouTube. Collect what you love, collaborate with your team and produce award-winning campaigns.
Collections: save and collaborate
Create multiple collections to align with your campaign. Visualize how assets fit together and collaborate with the whole team. Explore, expand, and keep projects organized.
Storyboards: visualize and prototype
Empower teams to organize visuals in sequences and get ahead on content licensing. Download rip reels for early-stage ideation. Edit scenes as you go and watch your story unfold.
Expert Solutions for Winning Campaigns
Tailored services make your campaigns a hit
Stay ahead and deliver standout campaigns with ease. Effortlessly scale your high-quality projects with our seamless curation, top-notch customer service, and specialized licensing expertise.
Curate content to engage your audience
Find and license authentic content that drives engagement. Whether launching new campaigns or refreshing existing ones, we make it easy to find the best-fit assets for your needs.
White-glove support. At every step
Our job doesn’t stop at content licensing. With hands-on help from our customer success team and dedicated licensing specialists, we guide you through to final production and conduct smooth post-project reviews.
License Hard-to-Find Content
From reviews and comments to music and archives, we track down unique content that’s tough to license. Whatever your campaign needs, we’ve got you covered.
Flexible Pricing
Pay Only for what You Use
With flexible, usage-based pricing, you have complete control over your budget. Catch+Release ensures you pay only for the content you license, with scalable options that fit everything from single posts to full-funnel campaigns. No hidden fees, no long-term contracts—just the freedom to license what works.
Related success stories
Timm recommends that “creative and production teams start curating very early on if they can help it. When you have a better grasp of the shots you think you’ll end up licensing for your spot, you’ll be able to conduct your original production shoots with a better understanding of how the final piece will look and feel”.
Timm Gable, freelance Executive Producer
FAQ
I have a campaign brief, what’s the best next step?
We begin with a kickoff call with your team and our Account team: an account manager and a curation lead. We’ll walk through your brief, the brand’s attributes, desires and outcomes. We will then create a bid for the project and start curating, once we agree on how many topics.
Do I need to become a partner in order to work with Catch+Release?
No. We work with agencies all the time on a project basis. However, if you become a partner and work with us continuously, you will be able to leverage highly beneficial services including prioritizing curation services, onboarding and training for all team-members in addition to direct access to our product team for ongoing feedback.
How long does it take to see a curated delivery of assets?
We typically deliver a collection of curated assets inside the platform in 1-3 days. We can deliver in 24 hours but in order to find the best-fit assets, we believe it’s best to search broadly. It will depend on your overall project timelines and we will work closely with you to best meet your timeframes.