Creative people don’t struggle with ideas. They struggle with time.
Every creative has been there: you’ve got the perfect concept, but you’re stuck in a sea of tabs, folders, and filenames. Searching for that one shot that fits your vision and you can actually license.
Finding great content shouldn’t take days. That’s why we built Content Genie.
Your new AI-powered curation assistant
Content Genie is a smart, AI-powered curation tool that helps creative teams find real, usable, licensable content fast.
Upload your creative brief, and in about an hour, Genie delivers curated results that fit your story. All pulled directly from the Catch+Release Creator Marketplace, home to over 16 million authentic creator shots (and counting).
Instead of guessing search terms or chasing down rights, Genie does the heavy lifting for you. It reads your brief like a creative partner would, identifies the themes and emotions behind it, and curates high-quality content that’s ready to license.
How it works
In just three simple steps, Genie turns your creative intent into on-brief results:
- Upload your brief. Whether it’s a deck, script, or short paragraph, Genie reads and understands your creative direction.
- AI orchestration. Genie uses an agentic workflow, a network of specialized AI agents that work together to analyze your brief, identify themes, and generate optimized search pathways through the Creator Marketplace.
- Curated content, ready to review. Receive up to 250 curated shots per brief. Al licensable, all aligned with your story, delivered in under an hour.
Built for real creative workflows
Genie was designed for creatives, producers, and marketers who live in the fast lane: tight deadlines, high expectations, limited budgets.
It’s the assistant you wish you had during the early stages of every project, surfacing on-brief options instantly, helping you explore new directions, and building confidence that every piece you love can actually be licensed.
Why it’s different
Unlike generative AI, Content Genie doesn’t make fake images or synthetic clips. It finds real content made by real people, authentic photos and videos from creators who’ve already said yes to licensing their work.
It’s powered by AI, but rooted in human creativity. That’s what makes Genie special: it’s not here to replace the creative process, but to amplify it.
Why it matters
Creative energy is precious. Too much of it gets spent searching instead of storytelling. Genie gives that energy back. It speeds up the parts that slow you down, so you can get back to the parts that matter most.
For Catch+Release, this isn’t just a product launch. It’s the next step in our mission to make content discovery fast, safe, and inspiring for every storyteller.
Try Content Genie
Ready to see what Genie finds for your next project? Upload your brief today and watch it work its magic.
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