Found Wisdom

Real Content. Real People. Real Insights.

From Catch+Release, the content curation and licensing engine used by the world’s top agencies and brands, comes a field guide to the future of content.‍

Built from 16 hours of real conversation.

FOUND WISDOM is a distillation of the award-winning Lost In Found podcast. We talked to the people shaping modern marketing from creative directors to brand strategists to UGC curators and then turned their sharpest insights into an easy-to-read, insight-packed guide for anyone who uses content to move culture.

SOME WISDOM YOU WILL FIND INSIDE:

✅ How Realness beats perfection

✅ Why Curation = power

✅ The importance of Ownership

✅ The messy process is the magic

✅ What happens when Speed meets substance

✅ How to cultivate Cultural connection

What people are saying about it:

“This is the conversation more marketers need to hear.”

– Jess Kirkman, VP, Global Brands, Mattel

“Real talk. Real insights.”

– Micky Ogando, Founder, Bakery

“Genuinely thought-provoking.”

– Abigail Posner, Director, Google Creative Works

“A really interesting conversation.”

– Aditi Rajvanshi, Brand Strategist, Portal A

Why it matters:

Whether you’re a post pro, creative director, strategist, or marketer, FOUND WISDOM is a new kind of resource. Not stock advice. Not another AI hype doc. Just the real stuff—human stories, hard-won truths, and usable ideas from the people doing the work.