Food delivery service recruitment ad featuring content of their real employees
Brief
A food delivery service hoped to create a recruitment ad that celebrated its hard-working delivery workers and encourage new people to join the hustle. They needed to find and license content of real employees having fun with their delivery jobs.
Challenge
Short 10 day timeline and an open-ended brief. Catch+Release curators had to present shots quickly in order to ensure time for feedback and iteration. Clearance was particularly difficult as the copyright owners were often making deliveries and hard to get hold of.
Solution
Driving candidate acquisition through an authentic recruitment video
- Catch+Release curated a wide selection of content in one day to help sharpen creative direction.
- Then they focused on the more specific requests to strengthen the story.
- Over 75% of the 106 shots that entered into clearances were ready-to-license in one week.
Results
- 81 shots ready-to-license in one week
- 21 shots licensed in 10 days
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