Showcase your product authentically

Table of contents

Example H2

Brief

A major tech company wanted to remind people that–even in a remote world–creativity is limitless while using their products. They wanted to find authentic, creative imagery captured with any of their devices. Whatever the form.

Challenge

“Creativity” is a broad brief. It was crucial to find a diverse array of content. And, the content needed to be traced back to being created on the company’s devices. This added search complexity. Also, the quality of the content had to be high to match the company’s very specific cinematic yet minimal aesthetic.

Solution

Finding highly specific authentic content

Catch+Release completed a highly nuanced search across many different social media platforms in 16 days.
They found over 500 pieces of licensable content, that matched the company’s unique aesthetic.

Results

500 pieces of authentic content were curated for the client to choose from for licensing

Related Case Studies

Xfinity Teaches Frankenstein to be Human With the Power of Found Content

Xfinity partnered with Catch+Release to bring Frankenstein to life using authentic, licensed found content that captures the essence of real human connection.

How Whataburger Used Found Content to Capture Texas, Unmistakably

Not a film school reel. Not a talking head spot. Whataburger and McGarrah Jessee wanted content that felt unmistakably Texan.

How Anomaly Licensed a Viral Campaign for Ally in Just 14 Days

Anomaly and Catch+Release sourced 142 nostalgic assets and licensed 18 clips in just 14 days to power Ally Bank’s “Graduate Financially” campaign—driving Millennial engagement and reinforcing Ally’s digital-first brand across TV, digital, and social.

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