Not a film school reel. Not a talking head spot. Whataburger and McGarrah Jessee wanted content that felt unmistakably Texan.

Anomaly and Catch+Release sourced 142 nostalgic assets and licensed 18 clips in just 14 days to power Ally Bank’s “Graduate Financially” campaign—driving Millennial engagement and reinforcing Ally’s digital-first brand across TV, digital, and social.

Discover how Dagger, an agency known for bold storytelling, transformed their content workflow with Catch+Release. By licensing real, ready-to-use content, they accelerated timelines, cut production costs, and delivered an authentic campaign that resonated.

Manifest, an award-winning content marketing agency, needed a seamless way to source and license content—without slowing down creative momentum. This case study explores how they mastered Catch+Release’s licensing workflow, empowered their team with the right tools, and became fully self-sufficient in clearing content for major brand campaigns.