Catch+Release is the platform that lets brands and agencies license real content from real people, fast. In this 90-second overview, see how you can search millions of assets (with 40K+ new pieces added daily), build your storyboards, and license internet content with confidence. Featuring AI-powered discovery, real-time clearance estimates, and seamless team collaboration, this is how modern marketers license content at the speed of culture.

“I was always attracted to the moments outside of action and cut. Those are the most honest moments. When the actor is calm, relaxed, just being human. That’s what I’m constantly striving for — those moments of truth.”

This reel brings together standout moments from Catch+Release work, featuring real footage sourced from culture, community, and history. It highlights how creative intuition and data driven discovery come together to craft stories that move people and elevate brand presence. The result is a showcase of campaigns that feel timeless, human, and unmistakably authentic.

When Catch+Release set out to redesign its website, it embraced its own platform to showcase authenticity and creativity. By leveraging Found Content from the Creator Community Marketplace, the team accessed over 1 million diverse, licensable assets that aligned with the brand’s values. Learn how this strategic choice brought the site to life, enhanced storytelling, and demonstrated the power of UGC for web design.

Catch+Release transformed content licensing in 2024 with tools like free Creator Community clearance, AI-driven search, Storyboards, Shot Tracker, real-time notifications, and improved usage details. Explore how these features help creators and storytellers collaborate efficiently, save time, and deliver impactful campaigns.

High-Res Notifications ensure you’re always in the loop about the status of high-quality assets for your campaigns. With built-in email reminders and simple tracking tools, you’ll never have to guess if your visuals are ready to shine. Log in to explore this feature today!

Bianca Guimaraes, Partner and ECD at Mischief @ No Fixed Address, joins Lost In Found to unpack the creative philosophy behind some of today’s most fearless campaigns. In a conversation with Catch+Release ECD Tom Christmann, Bianca explains why bold ideas must start with culture, how inspiration is hiding in your algorithm, and why trust is the foundation of breakthrough client-agency work.

In this episode of Lost In Found, Catch+Release ECD Tom Christmann sits down with Detroit-based editor and filmmaker Scott Felsenfeld to explore how editing is evolving in an AI-powered world. Scott, who cuts campaigns for Ford at Hogarth and leads his own short film team, opens up about why curation is at the heart of great storytelling, where AI helps (and where it doesn’t), and how authenticity beats generic stock content every time. Whether you're a marketer, creative, or aspiring editor, this episode will inspire you to think differently about timelines, tools, and how the human touch still makes all the difference.

In this episode of Lost In Found, Jess Kirkman, Global Head of Creative at Mattel, joins Catch+Release ECD Tom Christmann to discuss the role of play, taste, and human intuition in modern brand building. From her roots in agency life to leading iconic brands like Barbie and Hot Wheels, Jess shares how creative teams can stay culturally relevant through collaboration, inspiration, and a deep understanding of brand DNA. She emphasizes that while AI has its place, it’s human creativity—and taste—that ultimately makes work memorable.

Found content changes everything and today's storytellers are embracing it because it’s egalitarian, it's sustainable, and it lives at the nucleus of today’s culture: the internet.

Meet Content Genie. Your AI curation wingman built to help marketers and creatives find real, human content that fits their story. In this webinar, Tom Christmann and Liz Mandeville take you inside the workflow: how Genie analyzes a brief, how it organizes topics, and how it delivers curated, licensable content that reflects your creative vision. You will see a live demo, hear early success stories, and get practical guidance on pairing human taste with AI speed. You will walk away knowing how to write more effective briefs, how to organize Found Content in minutes, and how leading brands build campaigns with authentic visuals that feel real because they are real.

Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities into active participants in brand storytelling. This kind of “found” creative goes above and beyond user-generated content and allows you to tap into culture and co-create with your community.

Today’s most innovative directors are expanding their creative toolkit by blending Found Content with original footage. Join Catch+Release for an inspiring Lunch & Learn with director Stuart McIntyre (CANADA), known for his cinematic realism, and Tom Christmann, Executive Creative Director at Catch+Release. Together, they’ll explore how Found Content can extend creative possibilities, enrich storytelling with cultural authenticity, and streamline production—without blowing the budget. If you’re a creative working in hybrid production, this session is for you.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.