We are an elite team of clearance specialists who are uniquely skilled at securing licenses to some of the world’s most exclusive content. From celebrity baby pictures to major league highlight reels. From stadium anthems to pictures of the coliseum. ‍With the utmost discretion. And a industry-leading indemnification.

As AI-generated content becomes more common, brands must balance innovation with responsibility by prioritizing transparency, consent, and ethical sourcing. Catch+Release encourages brands to embrace AI tools in ways that support human storytelling, protect privacy, and align with core values.

In just 18 months, the Catch+Release Creator Community Marketplace has grown to over 4 million assets from 8,000 creators, fueling campaigns across the globe. This milestone reflects a growing demand for authentic, licensable content that brands can access quickly, ethically, and at scale.

Discover the boldest marketing trends of 2025. From TikTok takeovers to anti-influencing, gain insights to stay ahead of the curve and lead creative campaigns.

This year, we're witnessing an unprecedented confluence of technology, consumer behavior, and market dynamics. We've distilled these complex changes into actionable insights for modern marketers and creative professionals.

How to find audience insights and create compelling campaigns with content found anywhere

Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Learn how to transform your creative process with our new Storyboards feature.

Learn how creative teams maximize resources by sourcing existing content to fit their vision. Join our webinar to explore strategies for smarter searching and effective curation.

This video shows how easy it is to search for licensable content on the Catch+Release Creator Community Marketplace. By using simple, vibe-driven prompts, users can quickly find relevant, high-quality UGC with the help of AI-powered search. With 30,000+ new pieces added daily, the perfect shot is likely already out there—just waiting to be found.

In today’s fast-paced digital world, brands need authentic, high-quality content—fast. Catch+Release makes it easier than ever to discover, clear, and license content from creators across the internet. With a vast and growing creator community, AI-powered search, and a seamless licensing engine, our platform removes the traditional roadblocks of finding and securing user-generated content. This product overview video walks you through how Catch+Release simplifies the entire process, from discovering content in our expansive library to licensing assets from social media, stock providers, or any online source. Learn how our cutting-edge technology ensures fast, secure rights management and how creators can easily monetize their content.

Unlock the full potential of content curation in your marketing strategy with The Art of Curation: A Live Masterclass, presented by Catch+Release. This engaging, hands-on session is tailored for marketers, creatives, and strategists looking to elevate their campaigns with authentic, licensable content sourced from across the internet.

Bianca Guimaraes, Partner and ECD at Mischief @ No Fixed Address, joins Lost In Found to unpack the creative philosophy behind some of today’s most fearless campaigns. In a conversation with Catch+Release ECD Tom Christmann, Bianca explains why bold ideas must start with culture, how inspiration is hiding in your algorithm, and why trust is the foundation of breakthrough client-agency work.

In this episode of Lost In Found, Catch+Release ECD Tom Christmann sits down with Detroit-based editor and filmmaker Scott Felsenfeld to explore how editing is evolving in an AI-powered world. Scott, who cuts campaigns for Ford at Hogarth and leads his own short film team, opens up about why curation is at the heart of great storytelling, where AI helps (and where it doesn’t), and how authenticity beats generic stock content every time. Whether you're a marketer, creative, or aspiring editor, this episode will inspire you to think differently about timelines, tools, and how the human touch still makes all the difference.

In this episode of Lost In Found, Jess Kirkman, Global Head of Creative at Mattel, joins Catch+Release ECD Tom Christmann to discuss the role of play, taste, and human intuition in modern brand building. From her roots in agency life to leading iconic brands like Barbie and Hot Wheels, Jess shares how creative teams can stay culturally relevant through collaboration, inspiration, and a deep understanding of brand DNA. She emphasizes that while AI has its place, it’s human creativity—and taste—that ultimately makes work memorable.