This video shows how easy it is to search for licensable content on the Catch+Release Creator Community Marketplace. By using simple, vibe-driven prompts, users can quickly find relevant, high-quality UGC with the help of AI-powered search. With 30,000+ new pieces added daily, the perfect shot is likely already out there—just waiting to be found.

In today’s fast-paced digital world, brands need authentic, high-quality content—fast. Catch+Release makes it easier than ever to discover, clear, and license content from creators across the internet. With a vast and growing creator community, AI-powered search, and a seamless licensing engine, our platform removes the traditional roadblocks of finding and securing user-generated content. This product overview video walks you through how Catch+Release simplifies the entire process, from discovering content in our expansive library to licensing assets from social media, stock providers, or any online source. Learn how our cutting-edge technology ensures fast, secure rights management and how creators can easily monetize their content.

Unlock the full potential of content curation in your marketing strategy with The Art of Curation: A Live Masterclass, presented by Catch+Release. This engaging, hands-on session is tailored for marketers, creatives, and strategists looking to elevate their campaigns with authentic, licensable content sourced from across the internet.

In this perspective piece by Tom Christmann, ECD and Found Content Evangelist at Catch+Release, you’ll find five creative concepts for incorporating Found Content into Super Bowl campaigns. From celebrating user creativity to harnessing nostalgia and emotional storytelling, these ideas show how real moments from real people can deliver cultural resonance, audience trust, and creative flexibility—all while keeping costs in check. It’s a call to reimagine your 2026 spot with authenticity and efficiency at the core.

When asked to test Content Genie before launch, I expected a quicker AI search tool. What I got was something far more powerful. I uploaded an 18-page brief—complete with boards, notes, and casting specs—and within minutes, Genie delivered curated, licensable content organized by concept. The speed, precision, and depth of understanding was jaw-dropping. It’s free, it’s fast, and it’s built to make creative curation easier than ever.

Bianca Guimaraes, Partner and ECD at Mischief @ No Fixed Address, joins Lost In Found to unpack the creative philosophy behind some of today’s most fearless campaigns. In a conversation with Catch+Release ECD Tom Christmann, Bianca explains why bold ideas must start with culture, how inspiration is hiding in your algorithm, and why trust is the foundation of breakthrough client-agency work.

In this episode of Lost In Found, Catch+Release ECD Tom Christmann sits down with Detroit-based editor and filmmaker Scott Felsenfeld to explore how editing is evolving in an AI-powered world. Scott, who cuts campaigns for Ford at Hogarth and leads his own short film team, opens up about why curation is at the heart of great storytelling, where AI helps (and where it doesn’t), and how authenticity beats generic stock content every time. Whether you're a marketer, creative, or aspiring editor, this episode will inspire you to think differently about timelines, tools, and how the human touch still makes all the difference.

In this episode of Lost In Found, Jess Kirkman, Global Head of Creative at Mattel, joins Catch+Release ECD Tom Christmann to discuss the role of play, taste, and human intuition in modern brand building. From her roots in agency life to leading iconic brands like Barbie and Hot Wheels, Jess shares how creative teams can stay culturally relevant through collaboration, inspiration, and a deep understanding of brand DNA. She emphasizes that while AI has its place, it’s human creativity—and taste—that ultimately makes work memorable.

Prompting is an art. Below you’ll find 100 prompts to get you started exploring our Creator Community Marketplace.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

Learn how creative teams maximize resources by sourcing existing content to fit their vision. Join our webinar to explore strategies for smarter searching and effective curation.

If you’re wondering how leading content marketers are harnessing the power of AI to create compelling, targeted, and data-driven content—and how you can dive into creating AI-supported content for your brand—this virtual panel is tailor-made for you!

Even the best laid plans often go awry. When you’re producing a spot, you might end up with film you can’t use, or time frames that still require visuals. Other times, your team might have a gut feeling that certain shots need to be swapped out for better options.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.