With content budgets shrinking and production timelines tightening, brands can no longer afford to create everything from the ground up. Catch+Release offers a scalable, legal way to license real, authentic content—saving time, reducing costs, and delivering what today’s audiences truly want.

Catch+Release has rolled out powerful new features to streamline UGC licensing, from real-time cost estimates and clearance confidence ratings to an upgraded project workspace. With smarter tools and increased transparency, teams can now plan, collaborate, and license content faster and with greater confidence.

In today’s authenticity-first marketing landscape, the most impactful brand content is often raw, real, and filmed on someone’s smartphone. Catch+Release empowers brands to find, license, and activate this user-generated content legally and efficiently—turning everyday moments into compelling, high-performing campaigns.

Prompting is an art. Below you’ll find 100 prompts to get you started exploring our Creator Community Marketplace.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

What are the benefits of using user-generated content in your marketing strategy and how are brands using UGC to tell more authentic stories? Download our webinar to find out.

Catch+Release is the platform that lets brands and agencies license real content from real people, fast. In this 90-second overview, see how you can search millions of assets (with 40K+ new pieces added daily), build your storyboards, and license internet content with confidence. Featuring AI-powered discovery, real-time clearance estimates, and seamless team collaboration, this is how modern marketers license content at the speed of culture.

This reel brings together standout moments from Catch+Release work, featuring real footage sourced from culture, community, and history. It highlights how creative intuition and data driven discovery come together to craft stories that move people and elevate brand presence. The result is a showcase of campaigns that feel timeless, human, and unmistakably authentic.

The more synthetic the world becomes, the more real stories matter. “Authenticity and honesty will matter more than ever.” — Stuart McIntyre

Bianca Guimaraes, Partner and ECD at Mischief @ No Fixed Address, joins Lost In Found to unpack the creative philosophy behind some of today’s most fearless campaigns. In a conversation with Catch+Release ECD Tom Christmann, Bianca explains why bold ideas must start with culture, how inspiration is hiding in your algorithm, and why trust is the foundation of breakthrough client-agency work.

In this episode of Lost In Found, Catch+Release ECD Tom Christmann sits down with Detroit-based editor and filmmaker Scott Felsenfeld to explore how editing is evolving in an AI-powered world. Scott, who cuts campaigns for Ford at Hogarth and leads his own short film team, opens up about why curation is at the heart of great storytelling, where AI helps (and where it doesn’t), and how authenticity beats generic stock content every time. Whether you're a marketer, creative, or aspiring editor, this episode will inspire you to think differently about timelines, tools, and how the human touch still makes all the difference.

In this episode of Lost In Found, Jess Kirkman, Global Head of Creative at Mattel, joins Catch+Release ECD Tom Christmann to discuss the role of play, taste, and human intuition in modern brand building. From her roots in agency life to leading iconic brands like Barbie and Hot Wheels, Jess shares how creative teams can stay culturally relevant through collaboration, inspiration, and a deep understanding of brand DNA. She emphasizes that while AI has its place, it’s human creativity—and taste—that ultimately makes work memorable.