With content budgets shrinking and production timelines tightening, brands can no longer afford to create everything from the ground up. Catch+Release offers a scalable, legal way to license real, authentic content—saving time, reducing costs, and delivering what today’s audiences truly want.

Catch+Release has rolled out powerful new features to streamline UGC licensing, from real-time cost estimates and clearance confidence ratings to an upgraded project workspace. With smarter tools and increased transparency, teams can now plan, collaborate, and license content faster and with greater confidence.

In today’s authenticity-first marketing landscape, the most impactful brand content is often raw, real, and filmed on someone’s smartphone. Catch+Release empowers brands to find, license, and activate this user-generated content legally and efficiently—turning everyday moments into compelling, high-performing campaigns.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

Learn the secret creative skill top agencies already use. This free ebook reveals how top brands curate content for high-impact storytelling. Download now to transform the way you create.

Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Join Catch+Release experts Liz, Head of Curation, and Lisa, Creative Director, who bring over 40 years of combined experience to this insightful session. In this webinar, you’ll learn how to harness the power of the Collections features to supercharge your creativity. Discover how to effectively use Topics to organize content into focused groupings, which can then be developed into Storyboards and transformed into Rip Reels for a streamlined creative process.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Every creative in advertising has been there: You spend a week of your life in an edit room putting together a manifesto video for a client using beautiful content from movies, TV shows, and commercials meant to capture the “feeling” of the campaign. The client loves it so much, they want to run it everywhere. That’s when you have to tell them the cold hard truth: this is a rip reel full of unlicensable content.

Explore how gathering diverse visual content in one spot can unveil unexpected connections with Lisa Knoop.

Explore the deeper meaning behind an image or video. Every element contributes to the visual codes we use to better understand the world around us.

It's easy to find inspiration for your next campaign. Discover fresh content through Catch+Release. In this walkthrough, you'll learn how to browse shots in featured galleries, built by our expert curators.

Find beautiful content from real people, because it fits the brief. Authentic content performs 3x better. Win customers. Win awards.

The content you use matters. Modern brands know this. Reflect back what your customers want. Innovate at the speed of culture. Find these gems for all your campaigns. Let us find it for you.

In this episode, we explore the paradigm shift taking place in the marketing landscape, where forward-thinking brands are venturing beyond traditional platforms like Facebook and Twitter to build their own communities on the blockchain.