When asked to test Content Genie before launch, I expected a quicker AI search tool. What I got was something far more powerful. I uploaded an 18-page brief—complete with boards, notes, and casting specs—and within minutes, Genie delivered curated, licensable content organized by concept. The speed, precision, and depth of understanding was jaw-dropping. It’s free, it’s fast, and it’s built to make creative curation easier than ever.

Every brand today is a storyteller—and for The Atlanta Journal-Constitution, that story moves fast. With visuals scattered across platforms and licensing rights slowing them down, AJC needed a better way to organize, reuse, and scale their creative content. Partnering with their agency Dagger, they turned to Catch+Release to build a Brand Library: one central, rights-cleared hub that keeps creativity flowing and campaigns moving at the speed of culture.

We are an elite team of clearance specialists who are uniquely skilled at securing licenses to some of the world’s most exclusive content. From celebrity baby pictures to major league highlight reels. From stadium anthems to pictures of the coliseum. ‍With the utmost discretion. And a industry-leading indemnification.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

Campaign budgets are set and paid media is secured. It’s go-time. The brief is ready and now the work begins towards final production. This Lunch + Learn takes a closer look at a Dove-Nike ad that aired on Super Bowl Sunday in Feb 2024, centered on body confidence and self esteem for young girls playing sports. It’s about educating coaches and leaders on how empathy and understanding are critical aspects to building confidence and grit to push through. Hard Knocks has since gained accolades, including numerous Cannes Lion nominations and it secured the 6th highest scoring spot on that Super Bowl Sunday.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.

Meet Content Genie. Your AI curation wingman built to help marketers and creatives find real, human content that fits their story. In this webinar, Tom Christmann and Liz Mandeville take you inside the workflow: how Genie analyzes a brief, how it organizes topics, and how it delivers curated, licensable content that reflects your creative vision. You will see a live demo, hear early success stories, and get practical guidance on pairing human taste with AI speed. You will walk away knowing how to write more effective briefs, how to organize Found Content in minutes, and how leading brands build campaigns with authentic visuals that feel real because they are real.

Today’s most innovative directors are expanding their creative toolkit by blending Found Content with original footage. Join Catch+Release for an inspiring Lunch & Learn with director Stuart McIntyre (CANADA), known for his cinematic realism, and Tom Christmann, Executive Creative Director at Catch+Release. Together, they’ll explore how Found Content can extend creative possibilities, enrich storytelling with cultural authenticity, and streamline production—without blowing the budget. If you’re a creative working in hybrid production, this session is for you.

“Good, fast, or affordable: pick two” has long been a rule of thumb for content creation in campaign marketing—until now. Join us for an exciting session where we show you how Catch+Release is changing the rules of the game by offering all three “asks” through licensing all kinds of content from the internet.

Catch+Release is the platform that lets brands and agencies license real content from real people, fast. In this 90-second overview, see how you can search millions of assets (with 40K+ new pieces added daily), build your storyboards, and license internet content with confidence. Featuring AI-powered discovery, real-time clearance estimates, and seamless team collaboration, this is how modern marketers license content at the speed of culture.

The more synthetic the world becomes, the more real stories matter. “Authenticity and honesty will matter more than ever.” — Stuart McIntyre

Content Genie uses AI to turn your project brief into a curated set of real, licensable shots, so you can focus on storytelling instead of searching.

Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.

Tom Christmann sits down with Todd Unger, Chief Experience Officer, SVP Marketing and Member Experience at the American Medical Association to talk about X.

In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.