This video shows how easy it is to search for licensable content on the Catch+Release Creator Community Marketplace. By using simple, vibe-driven prompts, users can quickly find relevant, high-quality UGC with the help of AI-powered search. With 30,000+ new pieces added daily, the perfect shot is likely already out there—just waiting to be found.

In today’s fast-paced digital world, brands need authentic, high-quality content—fast. Catch+Release makes it easier than ever to discover, clear, and license content from creators across the internet. With a vast and growing creator community, AI-powered search, and a seamless licensing engine, our platform removes the traditional roadblocks of finding and securing user-generated content. This product overview video walks you through how Catch+Release simplifies the entire process, from discovering content in our expansive library to licensing assets from social media, stock providers, or any online source. Learn how our cutting-edge technology ensures fast, secure rights management and how creators can easily monetize their content.

Unlock the full potential of content curation in your marketing strategy with The Art of Curation: A Live Masterclass, presented by Catch+Release. This engaging, hands-on session is tailored for marketers, creatives, and strategists looking to elevate their campaigns with authentic, licensable content sourced from across the internet.

In this perspective piece by Tom Christmann, ECD and Found Content Evangelist at Catch+Release, you’ll find five creative concepts for incorporating Found Content into Super Bowl campaigns. From celebrating user creativity to harnessing nostalgia and emotional storytelling, these ideas show how real moments from real people can deliver cultural resonance, audience trust, and creative flexibility—all while keeping costs in check. It’s a call to reimagine your 2026 spot with authenticity and efficiency at the core.

When asked to test Content Genie before launch, I expected a quicker AI search tool. What I got was something far more powerful. I uploaded an 18-page brief—complete with boards, notes, and casting specs—and within minutes, Genie delivered curated, licensable content organized by concept. The speed, precision, and depth of understanding was jaw-dropping. It’s free, it’s fast, and it’s built to make creative curation easier than ever.

Ben Harms is the Chief Growth Officer at Archrival, a youth culture agency that's redefining how brands engage with young adults. With a roster of high-profile clients such as Adidas, Red Bull, and Spotify, Archrival leverages its deep understanding of youth culture to create authentic and memorable brand experiences.

Our guest is Katie Riddle, Executive Creative Director at Mono, an award-winning creative agency with offices in Minneapolis and New York City. As marketers, it’s our job to help potential customers by cutting through the clutter with simple, powerful ideas that will spark their imaginations. And that’s exactly what the latest episode of the LOST IN FOUND podcast is all about.

Micky Ogando is Founder and CCO of Bakery, a creative agency that uses art and science to connect influential brands to culture. Bakery exists to deliver craft, story, and usefulness to an audience that hates advertising.

Prompting is an art. Below you’ll find 100 prompts to get you started exploring our Creator Community Marketplace.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

Meet Content Genie. Your AI curation wingman built to help marketers and creatives find real, human content that fits their story. In this webinar, Tom Christmann and Liz Mandeville take you inside the workflow: how Genie analyzes a brief, how it organizes topics, and how it delivers curated, licensable content that reflects your creative vision. You will see a live demo, hear early success stories, and get practical guidance on pairing human taste with AI speed. You will walk away knowing how to write more effective briefs, how to organize Found Content in minutes, and how leading brands build campaigns with authentic visuals that feel real because they are real.

Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities into active participants in brand storytelling. This kind of “found” creative goes above and beyond user-generated content and allows you to tap into culture and co-create with your community.

Today’s most innovative directors are expanding their creative toolkit by blending Found Content with original footage. Join Catch+Release for an inspiring Lunch & Learn with director Stuart McIntyre (CANADA), known for his cinematic realism, and Tom Christmann, Executive Creative Director at Catch+Release. Together, they’ll explore how Found Content can extend creative possibilities, enrich storytelling with cultural authenticity, and streamline production—without blowing the budget. If you’re a creative working in hybrid production, this session is for you.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.