Your toolkit for licensing the internet.
Stay up-to-date with the latest content trends and discover how agencies and brands license content to create high-performing, award-winning campaigns.
Blog

My First Impressions of Content Genie
When asked to test Content Genie before launch, I expected a quicker AI search tool. What I got was something far more powerful. I uploaded an 18-page brief—complete with boards, notes, and casting specs—and within minutes, Genie delivered curated, licensable content organized by concept. The speed, precision, and depth of understanding was jaw-dropping. It’s free, it’s fast, and it’s built to make creative curation easier than ever.
What Is a Brand Library (and Why Every Brand Needs One)
Every brand today is a storyteller—and for The Atlanta Journal-Constitution, that story moves fast. With visuals scattered across platforms and licensing rights slowing them down, AJC needed a better way to organize, reuse, and scale their creative content. Partnering with their agency Dagger, they turned to Catch+Release to build a Brand Library: one central, rights-cleared hub that keeps creativity flowing and campaigns moving at the speed of culture.

Why Does Finding Content Still Feel So Hard?
We are an elite team of clearance specialists who are uniquely skilled at securing licenses to some of the world’s most exclusive content. From celebrity baby pictures to major league highlight reels. From stadium anthems to pictures of the coliseum. With the utmost discretion. And a industry-leading indemnification.
eBooks
Found Wisdom
Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.
Masterclass
Learn the Art of Curation | Module 2: Advanced Techniques
We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.
Learn the Art of Curation | Module 1: Foundations
There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.
Webinars
Videos
.png)
What is Catch+Release? A Quick Overview
Catch+Release is the platform that lets brands and agencies license real content from real people, fast. In this 90-second overview, see how you can search millions of assets (with 40K+ new pieces added daily), build your storyboards, and license internet content with confidence. Featuring AI-powered discovery, real-time clearance estimates, and seamless team collaboration, this is how modern marketers license content at the speed of culture.
Catch+Release Reel Highlights
This reel brings together standout moments from Catch+Release work, featuring real footage sourced from culture, community, and history. It highlights how creative intuition and data driven discovery come together to craft stories that move people and elevate brand presence. The result is a showcase of campaigns that feel timeless, human, and unmistakably authentic.
Podcasts

Lost in Found: Sarah Saffari
Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.
.avif)
Lost in Found: Wim Vanhenden
In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.

.avif)
.png)
%20.avif)









