Catch+Release is changing how the industry sources and licenses content. Don’t just take our word for it—see what producers, editors, and creative leaders are saying about the platform that makes found content fast, legal, and campaign-ready.

Prestige Licensing is our premier service for clearing the untouchable. From celebrity legends to world-famous landmarks, we secure the icons so you can create with confidence.

Found Content can be tricky to explain. And nobody knows that more than our Found Content Evangelist, Tom Christmann. Recently, we sent him to the Ad Age Small Agency Conference in Toronto, where he was tasked with explaining Found Content to the independent creative leaders gathered there.

In this perspective piece by Tom Christmann, ECD and Found Content Evangelist at Catch+Release, you’ll find five creative concepts for incorporating Found Content into Super Bowl campaigns. From celebrating user creativity to harnessing nostalgia and emotional storytelling, these ideas show how real moments from real people can deliver cultural resonance, audience trust, and creative flexibility—all while keeping costs in check. It’s a call to reimagine your 2026 spot with authenticity and efficiency at the core.

When asked to test Content Genie before launch, I expected a quicker AI search tool. What I got was something far more powerful. I uploaded an 18-page brief—complete with boards, notes, and casting specs—and within minutes, Genie delivered curated, licensable content organized by concept. The speed, precision, and depth of understanding was jaw-dropping. It’s free, it’s fast, and it’s built to make creative curation easier than ever.

Influencer marketing, as Sarah explains, is not just about choosing an Instagram celebrity with lots of followers. It’s about bridging a gap. It’s creating a symbiotic relationship where both parties thrive—a harmony between the brand’s aspirations and the influencer’s authenticity. It’s about crafting relationships that endure beyond campaigns, fostering growth and connection.

Tom Christmann sits down with Todd Unger, Chief Experience Officer, SVP Marketing and Member Experience at the American Medical Association to talk about X.

In this episode, Tom sits down virtually with Wim Vanhenden, Technical Director of Tool of North America. These creative production maestros have been at it since 1995, consistently pushing boundaries and raising the bar in content production and creative technologies. Wim, broadcasting all the way from Belgium (with a few charming Belgian dogs making a surprise appearance), takes us on a mesmerizing journey through the intricate ways that AI is transforming the branding landscape.

Prompting is an art. Below you’ll find 100 prompts to get you started exploring our Creator Community Marketplace.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

Meet Content Genie. Your AI curation wingman built to help marketers and creatives find real, human content that fits their story. In this webinar, Tom Christmann and Liz Mandeville take you inside the workflow: how Genie analyzes a brief, how it organizes topics, and how it delivers curated, licensable content that reflects your creative vision. You will see a live demo, hear early success stories, and get practical guidance on pairing human taste with AI speed. You will walk away knowing how to write more effective briefs, how to organize Found Content in minutes, and how leading brands build campaigns with authentic visuals that feel real because they are real.

Now that everyone is a creator, traditional marketing strategies need to evolve. Your brand needs a fresh strategy that transforms customers, employees, and communities into active participants in brand storytelling. This kind of “found” creative goes above and beyond user-generated content and allows you to tap into culture and co-create with your community.

Today’s most innovative directors are expanding their creative toolkit by blending Found Content with original footage. Join Catch+Release for an inspiring Lunch & Learn with director Stuart McIntyre (CANADA), known for his cinematic realism, and Tom Christmann, Executive Creative Director at Catch+Release. Together, they’ll explore how Found Content can extend creative possibilities, enrich storytelling with cultural authenticity, and streamline production—without blowing the budget. If you’re a creative working in hybrid production, this session is for you.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.