Catch+Release is the platform that lets brands and agencies license real content from real people, fast. In this 90-second overview, see how you can search millions of assets (with 40K+ new pieces added daily), build your storyboards, and license internet content with confidence. Featuring AI-powered discovery, real-time clearance estimates, and seamless team collaboration, this is how modern marketers license content at the speed of culture.

“I was always attracted to the moments outside of action and cut. Those are the most honest moments. When the actor is calm, relaxed, just being human. That’s what I’m constantly striving for — those moments of truth.”

This reel brings together standout moments from Catch+Release work, featuring real footage sourced from culture, community, and history. It highlights how creative intuition and data driven discovery come together to craft stories that move people and elevate brand presence. The result is a showcase of campaigns that feel timeless, human, and unmistakably authentic.

In this perspective piece by Tom Christmann, ECD and Found Content Evangelist at Catch+Release, you’ll find five creative concepts for incorporating Found Content into Super Bowl campaigns. From celebrating user creativity to harnessing nostalgia and emotional storytelling, these ideas show how real moments from real people can deliver cultural resonance, audience trust, and creative flexibility—all while keeping costs in check. It’s a call to reimagine your 2026 spot with authenticity and efficiency at the core.

When asked to test Content Genie before launch, I expected a quicker AI search tool. What I got was something far more powerful. I uploaded an 18-page brief—complete with boards, notes, and casting specs—and within minutes, Genie delivered curated, licensable content organized by concept. The speed, precision, and depth of understanding was jaw-dropping. It’s free, it’s fast, and it’s built to make creative curation easier than ever.

Aditi Rajvanshi is all about authenticity. Recently, the Founder of Brewing Awesome and Director of Strategy at Portal-A sat down with Catch+Release ECD Tom Christmann on the Lost In Found podcast to talk about authenticity, building communities and her roots at Google’s YouTube in 2009, at the beginning of the social media revolution.

In this episode, listen to our conversation with Reginald Cash of 3BLACKDOT, an entertainment platform where brands get access to talent across the entire gaming ecosystem including athletes, celebrities, and actors who game.

In this episode, we explore the paradigm shift taking place in the marketing landscape, where forward-thinking brands are venturing beyond traditional platforms like Facebook and Twitter to build their own communities on the blockchain.

Prompting is an art. Below you’ll find 100 prompts to get you started exploring our Creator Community Marketplace.

Found Wisdom is your field guide to the future of content. Distilled from 16+ hours of candid interviews with top marketers and creatives, this ebook offers sharp, human insights on curation, ownership, culture, and real storytelling. Not stock advice. Just real talk from the people shaping modern marketing.

Our Best Practices Guide shows you how to use real content, legally. It’s the difference between doing it right and rolling the dice.

You can’t make this stuff up. Literally. The best visual content isn’t scripted. It’s real. And it’s being posted on social channels by people like you every second. Its now easier than ever to license the perfect shots for your campaigns. Let ECD Tom Christmann and Marketing pro Phoebe Wang show you how fast and easy this is in a step-by-step demo of Catch+Release. You’ll get insider tips on how to find and safely use fresh, authentic content that will engage and move your customers to action.

Step into the future of content creation. This webinar demystifies the creator economy for both creators and marketers. Join Catch+Release ECD Tom Christmann and Head of Curation, Liz Mandeville for a detailed perspective on how collaboration technologies reshape how we produce campaigns and consume content.

It’s nothing short of ✨magical✨ when you find a piece of content on the internet that perfectly epitomizes your brand and the story you want to tell. For the modern marketer, the internet is your content library, full of shots waiting to be used creatively by innovating brands like yours.

We will explore the strategic value of curation within the marketing ecosystem, learning how a proactive and continuous curation process can lead to deeper audience engagement, enhanced brand narrative, and ultimately, a more compelling marketing campaign.

There’s been an explosion of creator content in recent years. And smart marketing teams are finding it valuable to gather relevant creator content on an ongoing basis. This creative exercise is known as curation. Historically, many marketers have left curation to their creative partners, like a social media manager or social agency. But the act of curation can unearth insights and give you a deeper understanding of your audience. And, honestly, anyone can do it. So we thought it was time to create a class.